Financial markets are and remain challenging and fascinating to work in. Strategic questions about how to remain relevant for your clients, how to react to increased regulation, how to anticipate market developments and how to protect and improve profitability abound in this industry. Double Effect as a company has a deep commitment and expertise in financial markets to support our clients in understanding these challenges, identifying the opportunities that arise from them and help our clients to maximize their and our success.
This is the opportunity that has brought me to Double Effect after an extensive career in banking. After starting as a mathematician on the trading floor of a large international bank, I developed my experience and career through business development and change management roles across front office and support functions, and across many continents. The last few years brought me with the family to Asia. I am very excited to have the opportunity to grow Double Effect as a company in Singapore, through achieving results with our clients in the region and with our talented people.
I believe there are a few factors that really drive success in this industry. First is clearly understanding what drives success and failure for a client. In a highly complex industry and with different firms facing different challenges, a deep business understanding and thorough dialogue with the client is required. Second is agility in direction and persistence in delivery. The pace of change in today's markets requires that strategies can be adjusted and optimised throughout the lifespan of a project, with a relentless focus on delivery. Lastly, we need to measure outcomes in a way that is transparent and relevant for the client. This way, we will demonstrate that we have delivered what was promised and agreed.